![]() ![]() ![]() Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? ![]() We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City 's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes-one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of an industry and its charismatic characters No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. ![]()
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